Check, Clean, Dry
The New Zealand Government has made a long-term commitment to invest in a social marketing campaign to slow the spread of didymo and other aquatic pests that may adversely affect fresh waterways.
The campaign, which began in 2005, focuses on getting waterways users to always Check, Clean, Dry equipment and clothing between waterways. The Check, Clean, Dry methodology, including detailed cleaning instructions, is based on scientific research. The campaign focuses on the people most likely to travel between fresh waterways - especially kayakers, canoeists, jet boaters, pleasure boaters, anglers and fly-fishers - but also trampers, hunters, swimmers and drivers of campervans and off-road vehicles.
Research shows the Check, Clean, Dry message is gaining traction. In 2007, 80 percent of fresh waterways users had heard the message. The campaign is supported by a network of partners including regional councils , Department of Conservation , Fish & Game NZ , iwi, and affected industry. They distribute collateral, run events and outreach activities on behalf of the national programme.
Events are chosen for their relevance to the target audience/s. MAFBNZ attends significant national events eg Auckland International Boat Show, Annual Maadi Cup Rowing Regatta. Attendance at local events is co-ordinated by regional groups.
Page last updated: 31 October 2008